PIXELACHE

The name Pixelache was originally found in the early 2000s in a Finnish article that predicted new words which we would need in the future. The word ‘pikseliähky’ (translated into English as “pixelache”) was supposed to describe the feeling that results from an overdose of digital media content. This overdose can happen easily if the content is too monotonous – which is the case if standards, formats, tools and design principles converge to a narrow set of options. Later interpretations focused more on the ‘ache’ of digital influence in everyday life, and an ‘ache’ to re-engage with non-digital interfaces and systems. Pixelache seeks to challenge mainstream standards and conventions, not only related to media and technology, but of contemporary society in general. Pixelache has been regularly presented as being involved with experimental interaction and electronics, code-based art and culture, grassroot organising & networks, renewable energy production/use, participatory art, open-source cultures, bioarts and art-science culture, alternative economy cultures, politics and economics of media/technology, audiovisual culture, media literacy & ecology and engaging environmental issues.

+ info: http://pixelache.ac

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